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Introducing Sheherazaad who shares Arooj Aftab-produced first single Mashoor

25.10  2023


We’re excited to introduce our newest signee Sheherazaad, who joins our collective of artists with her first single and accompanying video Mashoor – produced by Arooj Aftab.

Sheherazaad is an American performer-composer, whose contemporary folk-pop synthesis joins the new wave of South Asian diasporic soundscapes.

Her alluring debut single for Erased Tapes, Mashoor speaks to the glamour as well as the dis-ease surrounding the experience of fame. The song is also a larger commentary on the values we are fostering as a world society, where particular people, institutions, or countries are celebrated, despite being inherently narcissistic and perverted.

The video for Mashoor was filmed throughout New York City during extreme temperatures. It seeks to visually evoke the dissonance of worlds colliding – brown limbs and gaze projected onto a steely urban labyrinth, and it attempts to forge a kind of fantastical nostalgia around the South Asian immigrant story within America’s historical fabric. 

· watch the music video
· listen to it on the platform of your choice


“Microtonal South Asian vocal inflections, Minimalism and hints of flamenco”
— The New York Times


“The universal feeling this song evokes is one of pure bliss”
— Paste Magazine